ZEE5 has introduced an AI-powered feature called Clips that turns moments from movies and shows into short vertical videos designed to help viewers discover long-form content. The company says the system has already generated around 13,000 clips from about 1,200 titles using Google Cloud technology.

Key points

ZEE5 says its new Clips feature has generated about 13,000 short vertical videos from roughly 1,200 titles.
The system uses Google Cloud tools including Gemini models, Chirp multilingual technology and image-processing services to identify and package moments from existing content.
The feature is designed for content discovery, giving viewers a swipe-based route from short clips into full movies and shows.

How the feature works

The Economic Times reported that ZEE5’s Clips product is intended to make its large catalogue easier to browse by creating short-form previews from long-form entertainment. Indian Television reported that the feature uses Google Cloud’s Gemini models alongside Chirp, Cloud Vision API and image-processing systems.

The idea reflects a wider shift in streaming: users increasingly encounter entertainment through short vertical video interfaces before deciding whether to watch a full episode or film. For ZEE5, the technology can create more entry points into older and newer catalogue titles without requiring editors to manually cut every preview.

Why it matters

The business question is whether AI-generated discovery clips can increase viewing without reducing context or overwhelming users with repetitive promotional material. Automated selection can scale quickly, but editorial safeguards remain important because a short scene can misrepresent tone, plot or character context when separated from the original work.

The launch also shows how generative and multimodal AI is moving from experimental media tools into mainstream streaming interfaces. Instead of asking users to search by title or genre alone, platforms are increasingly testing recommendation formats that resemble social-video feeds.

Readers can follow more streaming and film-business developments in Taaza Khabar’s Entertainment section.

Representative image; not a photograph of ZEE5, Google Cloud or the reported feature. Photo by Tima Miroshnichenko on Pexels, used under the Pexels License.

Published: October 6, 2026.

Editorial note: This report was prepared with AI assistance and reviewed against the cited sources for accuracy, timing and context.